81% of brands and 84% of publishers leverage the power of affiliate marketing.
This is a statistic that will continue to increase and grow and affiliate marketing spending increases every in in the United States. Affiliate marketing is a multi-billion dollar industry and an amazing place to help grow your business.
Fun fact about Affiliate Marketing
According to Statista, affiliate marketing spending in the U.S. alone is expected to reach $8.2 billion by 2022 , more than triple what it was 10 years earlier.
Many small businesses lack the financial resources to invest in online marketing effectively. That’s why the performance model provided by affiliate marketing is an invaluable tool for them to drive both brand awareness and actual sales. And there’s nothing holding larger businesses back from using it, too. Thanks to the low barrier to entry, thousands of both SMBs and larger companies rely on affiliate marketing as an additional traffic and sales channel.
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.
Affiliates have a wide range of network and interest allowing your product to be shown to various groups that you might not be marketing to. There are numerous affiliates platforms to join and
The largest affiliate networks include, for example: