Many small businesses lack the financial resources to invest in online marketing effectively. That’s why the performance model provided by affiliate marketing is an invaluable tool for them to drive both brand awareness and actual sales. And there’s nothing holding larger businesses back from using it, too. Thanks to the low barrier to entry, thousands of both SMBs and larger companies rely on affiliate marketing as an additional traffic and sales channel.
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.
Affiliates have a wide range of network and interest allowing your product to be shown to various groups that you might not be marketing to. There are numerous affiliates platforms to join and
The largest affiliate networks include, for example:
- Amazon Associates: 900,000+
- ShareASale: 700,000+
- Awin: 205,000+
- ClickBank: 100,000+