We all know the old saying, time is money; it turns out that applies to your page load speed time just as much! To be clear — Page speed can be described in either "page load time" (the time it takes to fully display the content on a specific page) or "time to first byte" (how long it takes for your browser to receive the first byte of information from the web server).

We’d all rather have a fast website than a slow website. But loading time is not just a matter of preference – it has a significant impact on a site’s success, too. The longer a webpage takes to load, the more its bounce rate will soar. A high bounce rate tells search engines that users don’t find the page content useful, rankings can slip, and future customers will bounce.  To put things in perspective, here are a few facts about page peed and your users: